HorroRated archive entry

The Blair Witch Project

HorroRated verdict
Recommended
1990sFound FootageFolk HorrorWitchcraftSlow Burn
Directed by
Daniel Myrick, Eduardo Sánchez
Written by
Daniel Myrick, Eduardo Sánchez
Produced by
Gregg Hale, Robin Cowie, Bob Eick, Kevin J. Foxe, Michael Monello

Why it’s HorroRated

Blair Witch Project invented modern found-footage horror and earned its place in history for that alone. The marketing campaign that convinced audiences it was real footage was as important as the film itself. Revisiting it now the effectiveness depends entirely on your patience for the approach, it's slow and the fear is all suggestion. But at its best it still works.

Synopsis

Heather, Mike, and Josh travel to Burkittsville to document the Blair Witch and lose themselves progressively over several days of deteriorating conditions. The film works almost entirely through sustained commitment from everyone involved, and it holds. The marketing campaign that convinced audiences it was real footage was as important to the cultural moment as the film itself.

Filed under

Quick facts

Release date
July 14, 1999
Runtime
1 hour 21 mins
Country
United States of America
Language
English
Content rating
R
Entry type
Movie

Tags

The Blair Witch Project trailer